THE CONVENIENCE OF DELIVERY, STRESS FREE
There are a lot of delivery providers out in the market, but with the high demand for such services, the brand would like to have a dedicated delivery catered solely for their consumers, removing third-party deliveries, giving customers a personal approach towards their service.
This project, which is the first version of the development, aimed to reduce onboarding time and encourage more deliverers which we call them 'DeliverySans' to choose our service among others. Designing a simpler, clearer interface — by listing actionable tasks as cards — the new design helped reduce frustration among DeliverySans and minimize error & mistakes while guiding our users throughout their delivery journey.
Brand Identity, UI Designer, Illustrator
29 June - 7 July
Adobe Illustrator, After Effects, Adobe Photoshop, Sketch App, Adobe XD
Majority of the consumers for the brand made comments on the poor delivery service that was rendered to them with third-party delivery companies. Most commented negatively on the use of the other competitor's application, the most common comment was on communication between the delivery person to the customers and the navigation guide that was provided.
We learned that it was important for our DeliverySan to be guided throughout the delivery process from picking up to delivering customers order. Hence we paid special attention on the application, ensuring that the onboarding process is made easy and the guide to the customer's drop off point is regarded as our top priority.
GUIDING AS A TOOL
It was paramount that the users understand how the application works without fumbling through it. Our onboarding process is simple to use, users upon verification of the account will be able to select any job delivery offers within their close proximity. They are also able to choose the mode of delivery that they will be using to pre-empt customers on the possible time taken on the transport mode used. All DeliverySan will be able to view past job histories and accept new ones at a click of a button.
GETTING THE JOB DONE FAST
With a simpler and clean interface, listing actionable as cards – the interface is designed to give user a frustration free experience and reduce errors & mistakes when delivering.
COMMUNICATION IS IMPORTANT
Communication between a DeliverySan, the customer and the customer representative is very important. It is all about teamwork and the application serves not only as a guiding tool for DeliverySan but also a way to communicate effectively.
WHAT I LEARNED
Creating a UI design for delivery personnel is very challenging. I have to understand their situation and put a heavy emphasis on emphasizing the user. It is also important to realize their main problem, address it and get feedback from the user. I also learned that creating an easy communication between the user and customer maintains a good image for the business.
Interactive Visual Designer, Art Director
Currently based in New York.
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