PROJECT DURATION

Spring 2018 

3 Months

EXHIBITION

ITP, NYU TISCH

Spring Show 2018

Maker Faire 2018

PRESS

CNET

MY ROLE

Physical Computing

Product Designer

Fabrication

SUBVERSION OF THE MALE GAZE

The male gaze is a feminist theory coined by Laura Mulvey. The male gaze is the idea of having the male interest in mind. It invokes sexual politics and women are often stripped of their dignity, compromising their sexuality to sate men. Mimosa is meant to give women a sense of empowerment, to have control of when to activate the piece and subvert the male gaze

the

mimosa

OBJECTIVE

The male gaze empowers men at the same time it invokes sexual politics of the gaze commonly seen in advertisement, film and comics. Men are used to the idea of gazing at women and objectifying them with little or no guilty conscience. They believe that it is a social norm to behave the way they do because it is the status quo. Unfortunately, this attract behaviours from men that are unwelcoming. Mimosa was created as an opposing act towards the male gaze, it was meant to give women a sense of empowerment to cover their bust line when they feel their area are being violated by uninvited stares.

Mimosa was created as

an opposing act towards the male gaze,

it was meant to give women a 

sense of empowerment

PROCESS

The process for the project includes the following:

RESEARCH

Context Study

User Pain Points

ANALYSIS

Problem Statement

Use Case

User Persona

IDEATION

Design Principles

User Journey Flow

DESIGN

Prototyping

Interactive Prototyping

Design Inspirations

RESEARCH

RESEARCH

It is important to acknowledge the women who has been fighting for their rights in this field, it is unfair for me to put myself on the spotlight as a man, to bring out this topic and shadow all the women who has been fighting for their rights.

 

This is an acknowledgement for all the women who has fought for what they believe and are still fighting, I respect your work you have done and I wish you to continue fighting and I will keep standing beside you. 

We have seen many women being objectified by media, movies are one of the common platform where women are meant to sate men. If we look well into centuries ago before the development of film, when paintings are seen as a way to capture the moment, we can observe that many male painters distort portions of a women to further enhance their physical appearance based on the males desire. Madonna with a long neck is an example of the many paintings where women are meant as an object of desire. 

In the world we live in it is made easier for men to reach out for materials to satisfy them. Unfortunately, some of these men transcended  their private behaviour in public when they interact with women. Catcalls, misdemeanour behaviour are a few common signs that the male gaze has caused without men realizing it. I question if men do realize what they did is wrong or do they even have the guilty conscience when they behave that way. 

I began to wonder the possibilities of making a statement for men to realize this. I looked into fashion and how fashion could convey a message. 

USER PAIN POINTS

The following are the core problems this product aims to solve, largely aligned with subversion of the male gaze

Freedom to wear what they like - Majority women whom was interviewed for this project mentioned the freedom to wear whatever they like without jeapordizing themselves to the male gaze

Triggered by oddly stares - Getting stares from random men is not a compliment, it is very triggering to them

Unsafe space - Getting catcalls for the way women dress evokes anger on these women, men does not realize that their action is disrespectful

INTERVIEW

An interview was done on several women for specific situations where they might face

Christine, 24 Years Old

Occupation: Marketing Executive

USER PERSONA

Personal Character

Christine work as a marketing executive, the nature of her job is to meet clients therefore making her a very sociable person. When she is not working, she often enjoy her time with her friends in bars,clubs or private parties.

Problem

Christine is fashionable and up to trend, she would wear anything that makes her feel comfortable, however she get stares by men whenever she wears something that is slightly skin revealing dresses and she gets uncomfortable when these men stare's or tease her.

ANALYSIS

PROBLEM STATEMENT

Women get stares by men for the clothing that they wear, especially the slighlty skin revealing ones. 

"I hate it when men give me the cat calls, I have some dignity and respect"

PROBLEM STATEMENT

"I don't understand why 

men thinks we dress for

them, I dress to make

myself feel good, not to

get stares!"

"I like wearing low bust line dress, that doesn't mean I invite you to look at it, also I don't want to have a shawl covering it"

"Men need to know their limits! They really don't!"

IDEATION

DESIGN PRINCIPLES

SOCIAL

STATEMENT

EMPOWER

MENT

The design must be created with the women in mind, it should not make her feel awkward wearing it on her

It should not just focus as an aesthetic piece but it must also bring the intention of the piece strongly

The sense of empowerment should be transcended to women when they wear the piece, they should be the one determining control

USER JOURNEY FLOW

PROCESS BLOG

DESIGN INSPIRATIONS

Most of my inspiration derived from nature, specifically reptiles or birds that has a certain reaction when they are either protecting themselves or attracting the opposite gender of their own species. There are so much to learn from observing nature and how they behave, the natural system that they have on their own is exquisite and unique that replicating them and putting it into physical computing may seem hard to have a smooth effect. I also looked at fashionable wears that already exists, deciphering the designer intent on creating their piece makes it interesting to pen down my own thoughts and directions.

PROTOTYPING

Rapid prototyping was an essential phase for creating

mimosa. It gave me a better idea of my direction and

what I should start with, how I should get going with 

the project and the materials I should be using. I experimented with different materials before finalizing on the final one. It was interesting to toy with different materials and to make it look premium but at the same time cost effective. 

I started using fabric and intended to use fabric manipulation as a system to create the piece, however, it was hard for me to recreate the effect I wanted. I then played with paper mechanics. While that worked for a brief moment, it felt too cheap and too mechanic, the flow was not right and it felt like a stage curtain more than anything else. 

I went back to my moodboard and started to realize a pattern that I see in nature. I tried to manipulate the effect of peacock fanning his feathers.

FINAL PRODUCT

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January 31, 2018

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